Speak human
We explain the options and trade-offs plainly. You should never need a glossary to understand what you are buying.
About Ch3rry Pi3
Serious about the work. Human about how we do it.
Ch3rry Pi3 gives small and medium-sized businesses a friendly, experienced way to explore AI, data and software—without building an in-house tech team or entering a big, expensive programme.
Why we work this way
Complicated technology does not need complicated conversations.
Many businesses know that something is slow, broken or full of potential. They just do not know the technical name for what they need—and they should not have to.
We start with the business: what people are trying to achieve, what keeps getting in the way and what a worthwhile result looks like. Then we connect the strategy, engineering and delivery needed to make it happen.
The initial consultation lasts up to 30 minutes and is free. It includes a high-level review and a written report whose depth reflects what can reasonably be established in the conversation. You keep the report whether you work with us afterwards or not.
Plain English → useful techNo personality bypass
Working principles
Clever work, clearly explained
These principles keep the work useful, understandable and grounded in what your business actually needs.
Build what earns its keep
Technology earns its place by saving time, improving a decision or making an experience noticeably better.
Leave you stronger
Your team should finish with better systems, more confidence and genuine ownership—not a permanent dependency.
Working relationship
Small enough to care. Experienced enough to challenge.
We stay close to the people and the problem, while bringing the independence to question assumptions and say when something is not worth doing.
The aim is not to sell you the largest programme. It is to find the smallest sensible change that can produce a worthwhile result—and be honest if the right answer is cheaper, simpler or not us.
The initial consultation and written report are free and have no strings attached. Ask us to carry the recommendation forward, give it to another supplier or use it as a clearer basis for future decisions.
The team
Commercial clarity and technical depth, working together
A small senior team keeps communication direct, decisions visible and specialist delivery close to the business problem.
Founder & Managing Director
Roger Campbell
Roger leads company strategy, technical direction and specialist delivery. His work spans AI and machine learning, data and software engineering, technical discovery, solution architecture, security and implementation.
- Technical strategy
- AI, data and software
- Architecture and delivery
Head of Commercial & Customer Operations
Lucy Roseanne
Lucy leads business development, customer communication and commercial operations. She coordinates enquiries, onboarding, follow-ups and account relationships, keeping requests, decisions and next steps clear throughout the customer journey.
- Customer relationships
- Commercial operations
- Project coordination
Up to 30 minutes, free
Bring us the awkward, messy problem.
A short direct email is the best place to begin. Tell us what matters, what is getting in the way and what a good outcome means.